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Tan Passakornnatee, President & CEO of Ichitan Group Public Company Limited and Oliver Kittipong Veerataecha, Chief Brand & Communication Officer, True Corporation Plc. joined forces of the two different industry leaders. The country’s two admired brands Ichitan, a leader in bringing freshness through ready-to-drink tea, together with True 5G, a leader in genius technology, synergized their strength to create the ground-breaking phenomenon in navigating Thai people towards the digital World, harnessing technology for a new experience under the concept “Taste of innovation”. Both Ichitan and True have jointly developed “Winter Yuzu Fuze Tea Limited Edition'', a black teayuzu flavor, unique and pleasant taste, and aroma to greet winter. Yuzu, blended in the tea, is directly shipped from its original source in Japan’s Setouchi region and the fruit is well-known for health benefits. The new tea flavor will hit shelves of all 7-Eleven convenience stores nationwide on December 24, 2020. With True 5G genius technology, the Tech Company has leveled up its marketing campaign in the 4.0 era by launching “ICHITAN xTRUE 5G Happiness with Genius Code Inside Every Bottle Cap”, which adopted True 5G AR featuring H-Man that is able to move on the tea’s label to offer fun and thrilling experience, and to bring story in every tea drinking.
To join the activity, customers just send the codes under the cap to win digital prizes every day, every week worth 3.7 million baht. Alos, customers get the chance to win Samsung Galaxy Z Fold 2 or True Premier League for the whole season. TrueMove H customers gets to earn 5 points for every code sent and get free 2GB data to watch content from TrueID. Join now to win a genius code from December 1, 2020- February 8, 2021.
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