Insights can be delivered either through a web-based dashboard or through custom reports
Advanced Visualization
Granularity
Customization
Location Comparison
Advanced Filter
Data Export
Demographic
E.g. age, gender, life stage, affluence
Behavioral
E.g. coffee drinker, late sleeper, domestic traveler, overtime worker
Interest
E.g. discount seeker, health & fitness, beauty interest, real estate interest
Geographic
E.g. home/work location, POI visitors (university student/mall goer)
Geographic data